The Sales Academy

Get certified and get hired

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About the Sales Academy

The Sales Academy is a unique certificate program from the University of Houston’s Stephen Stagner Sales Excellence Institute. It was created in order to support the booming technology industry in Houston by providing a source of highly-qualified candidates trained in digital sales and marketing.

The Stephen Stagner Sales Excellence Institute

Established in 1996, the mission of the institute is to make an impact in the world of ideas, students, and communities through our innovative sales research and education, creating opportunities for career and personal success by solving problems related to Research, Executive Education, and Recruiting.

At the Stephen Stagner Sales Excellence Institute, we advance sales education and develop sales leaders through Research, Executive Education, and Degree Programs. Through these pillars, we are able to offer the expertise of executive professors with real-world experience and Ph.D. research professors who are today’s leading, most widely published authors in the sales discipline.

Learn More about SEI

YOU PAY

AFTER YOU GET A JOB!

No job, no charge, but we’re here to make sure you land the job you’re looking for – and we have companies waiting!

Our Partners & Strategic Alliance Members

Greater Houston Partnership logo.
Houston Exponential (HX) logo.
Insperity logo.

Academics

Students accepted into the 8-week, part-time certification course receive specialized training on the art and science of sales as a Business Development Representative. This includes in-class presentations, live-selling experientials, exclusive face-time with leading tech-industry executives, and instruction from the award-winning faculty at the Bauer College of Business.

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Admissions

The course offers a unique deferred tuition model that hinges on job placement, and it is the latest example of Bauer’s commitment to creating and providing coursework to fill voids in the sprawling ecosystem of technology and innovation. Graduates of the program will leave equipped to take on a sales role as a Business Development Representative (BDR) for emerging startups. No job, no charge, but we’re here to make sure you land the job you’re looking for — and we have companies waiting!

  • No prerequisites necessary
  • Open to all majors
  • 3.0 GPA
  • BA from an accredited 4 year University
  • Experience in (not limited to): cybersecurity, data science, programming, analytics

PART-TIME

8-WEEK CERTIFICATION COURSE

Specialized training on the art and science of sales!

Meet Our Faculty

John Pingel, Director of The Sales Academy at the University of Houston.

JOHN PINGEL

Director of The Sales Academy

Jennifer Herrera, Manager of The Sales Academy at the University of Houston.

JENNIFER HERRERA

Manager of The Sales Academy

Carl Herman, Executive Professor at The Sales Academy at the University of Houston.

CARL HERMAN

Executive Professor

Randy Webb, Executive Professor at The Sales Academy at the University of Houston.

RANDY WEBB

Executive Professor

Amy Vandaveer, Senior Professor of Marketing & Entrepreneurship at The Sales Academy at the University of Houston.

AMY VANDAVEER

Senior Professor: Marketing & Entrepreneurship

Craig McAndrews, Professor of Marketing & Entrepreneurship at The Sales Academy at the University of Houston.

CRAIG MCANDREWS

Senior Professor: Marketing & Entrepreneurship

Upcoming Cohorts

Cohort Sessions begin each year, with at least one cohort every two months.

Signups for cohorts will continue until a specific cohort reaches maximum occupancy. Individuals should consider their scheduling preferences before applying to a cohort.

Red flag flying with white UH logo against a clear blue sky.

Spring 2021 Session

Begins on February 16th

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Bauer College of Business at the University of Houston sign on a window.

Summer 2021 Session

Begins on June 1st

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Winter 2021 Session

TBD

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Curriculum

Navigating the Tech Ecosystem in Houston
Account-Based Marketing Strategies
Building Buyer Personas
Playbooks and Cadences
Salesforce.com/HVS Training
Inbound/Outbound Prospecting
Social Selling
SPIN Selling
Presentation Skills
Understanding Decision Centers
Sales Enablement Tech Stack

Course Objectives

Sales Process
Develop sales skills and techniques needed to be an effective salesperson.

Career Development
Learn the effective use of communication and listening skills.

Communication
Learn about leveraging information technology while effectively communicating with clients.

Customer Experience
Help develop critical thinking skills that can be applied to various selling situations.

Technology
Gain broad exposure to the technology industry and to explore the ramifications of various solutions to typical sales problems experienced by small to medium size technology companies.

Are you ready to jump-start your career?

CLASSES BEGIN JUNE 1ST!

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A Closer Look at the Numbers

Nearly 1 in 8 of all jobs in the US are
FULL TIME
SALES POSITIONS 

source: skilledup research

Inside sales is growing 15 times
FASTER THAN
OUTSIDE SALES

source: salesloft.com

Sales improve by 17% with a
SALES PROCESS
like SPIN SELLING

source: SPIN Selling, Neil Rackham

Over 50% of college grads regardless
of their major take their

FIRST JOB
IN A SALES ROLE

source: sales education foundation

SALES POSITION
SALARY COMPARISON

JOB TITLE EDUCATIONAL LEVEL MEDIAN SALARY
Retail Sales Worker High School $27,600
Sales Rep – non technical Bachelor’s Degree $59,930
Sales Engineer Bachelor’s Degree $103,900
Sales Manager Bachelor’s Degree $126,640
source: www.bls.gov

Student Spotlight

The Sales Academy alumnus Carlos Perez Abreu.

CARLOS PEREZ ABREU

The Sales Academy taught me the fundamentals of selling to different kinds of buyers, the stages of the sales process, and how to identify and hunt down key decision-makers to ultimately attain my desired results… I also gained some insight into the proper way of working my way into organizations in order to get to key decision-makers. The Sales Academy will ultimately serve as a foundation to continue developing myself into the successful professional that I aspire to be.

The Sales Academy alumnus Carlos Perez Abreu.
The Sales Academy alumna Marissa Reilly.
The Sales Academy alumna Marissa Reilly.

MARISSA REILLY

This fast-paced program provided me with skills in the sales process, technology, communication, career development, and customer experience. Thanks to The Sales Academy I was able to become a more confident and skilled salesperson I also felt I was prepared to go right into a tech sales internship.

In the News

Read more about how The Sales Academy at the University of Houston is impacting lives of students and the community.

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New Innovation-Focused Programs Emerge at UH

Read More
Four students and a lecturer in a lecture on the University of Houston's campus.

The Sales Academy Launches at UH

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Five college students walking on the University of Houston's campus.

UH launches Sales Academy for tech industry

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Social Media 

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AACSB International Accreditation logo.